{"id":7925,"date":"2019-05-30T00:00:00","date_gmt":"2019-05-29T16:00:00","guid":{"rendered":"https:\/\/rgei-2.hellopomelo.space\/uncategorized\/bracell-group-rebrands-bahia-specialty-cellulose-and-lwarcel-celulose-under-bracell-brand\/"},"modified":"2024-06-05T11:54:11","modified_gmt":"2024-06-05T03:54:11","slug":"bracell-group-rebrands-bahia-specialty-cellulose-and-lwarcel-celulose-under-bracell-brand","status":"publish","type":"post","link":"https:\/\/rgei-2.hellopomelo.space\/id\/corporate\/bracell-group-rebrands-bahia-specialty-cellulose-and-lwarcel-celulose-under-bracell-brand\/","title":{"rendered":"Bracell Group Rebrands Bahia Specialty Cellulose and Lwarcel Celulose under \u2018Bracell\u2019 Brand"},"content":{"rendered":"

At 2 million tonnes per annum by 2021, Bracell is poised to cement its place as the world\u2019s leading and largest producer of dissolving pulp.<\/p>\n

The Singapore-based group recently rebranded its Brazilian operations, with Bahia Specialty Cellulose (BSC) and S\u00e3o Paulo-based Lwarcel Celulose operating under the unified Bracell brand<\/a>.<\/p>\n

The largest private investment in S\u00e3o Paulo state<\/a> in the last 20 years, Bracell\u2019s R$7 billion (US$ 1.75b) investment will see its 250,000TPA Len\u00e7\u00f3is Paulista-based pulp mill expand six-fold to 1.5mTPA. The pulp mill, formerly Lwarcel Celulose, was a 31 August 2018 acquisition from the Lwart Group.<\/p>\n

Best-in-Class: Flexibility on an Unparalleled Scale<\/strong><\/h2>\n

Apart from raising Brazil\u2019s profile in the global cellulose manufacturing market, the investment will also bring flexibility on an unparalleled scale to Bracell\u2019s S\u00e3o Paulo operations. The new mill will have a flexible line designed primarily to produce dissolving pulp, but able to also produce kraft pulp. This flexibility allows Bracell to meet changes in global demand while maintaining capacity.<\/p>\n

The use of best-in-class technology will not only incorporate the circular and closed loop bio-refinery concept to reduce waste but also help realise value across all potential streams. This is in addition to reduced water consumption, lowered emissions and elimination of use of fossil fuels in its operations.<\/p>\n

With a strong focused on sustainability, Bracell embeds circularity in its operations. In addition to efficient water and waste management, it will return treated water to the nearby Tiet\u00ea river.<\/p>\n

Creating Employment<\/strong><\/h2>\n

With the concentration of investments mainly in Len\u00e7\u00f3is Paulista and Macatuba, the expansion is expected to create employment opportunities extending to neighbouring Agudos, Arei\u00f3polis Borebi, Bauru, Pederneiras, S\u00e3o Manuel, Barra Bonita, Jau and Igara\u00e7u do Tiet\u00ea, and throughout the state of S\u00e3o Paulo.<\/p>\n

The Len\u00e7\u00f3is Paulista pulp mill\u2019s expansion will see up to 7,500 employed over a two-to-three year period, and a post-expansion direct permanent employment of 2,100.<\/p>\n